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Establishing Thought Leadership Through the Power of Social Media
Thinking a thought doesn’t qualify you to be a trendsetter in thought leadership. Being a seasoned social media user doesn’t either, for that matter. What does? One of the most highly regarded thought...
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Announcement – Straight North Has Moved!
We ran out of space, so we found a new place. That’s right, folks, Straight North has moved — straight west, only 4.5 miles from our previous location. Our services and client base continue to grow...
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James Bond Blogging Lessons and Keeping 007 Relevant in 2012
Exploding pens and cigarette darts are a thing of the past. The latest (and even a past Bond says, best) Bond film, “Skyfall”, focuses on the brave new world where widespread damage can be inflicted...
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Beyond the Press Release: Starting a Blog
If you are syndicating press releases on a regular basis, either as an individual or as a company, starting a blog is a smart way to ramp up your efforts in the public relations and marketing arena....
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Good Email Copy is Like a Good Beer
Let’s hear it for good beer. It’s refreshing, enticing, and, most of all – unique. The same goes for email content. When you are satisfied with what it has to offer, you stay true to the brand and keep...
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5 Digital Marketing Strategies for Small Business
It’s easy to get lost in the seemingly endless number of options to market and promote your small business. Perhaps you have heard about Twitter for ages, but you haven’t so much as tried to sign up...
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How a Sweepstakes Can Transform Your Website or Blog
Your website or blog is in need of some serious traffic. You usually have pretty good numbers, but they were down last week and this week isn’t looking much better. Have you considered a blog...
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Spend Your Money! Email Marketing Done Right
Email marketing has many advantages, and one of its biggest is the fact that the person on the receiving end of your email must make the choice to open or delete your message. When you communicate...
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Why a Mobile App?
You want one. Come on, you know it. Everyone talks about how their company’s app is reeling in customers, providing revenue and making business easier. So what are you waiting for, exactly? Why the...
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Go Viral! Don’t Be Afraid of Viral Emails
What have you heard about viral email? Was it that it is obnoxious? Similar to an actual virus? The most horrific means of communication in known history? Save the drama for your mama, folks. We...
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Beam Up Your Business with Lessons from Star Trek
Do Business Well and Prosper. We all want to do better business, and sometimes inspiration comes from unlikely sources. Children (and even pets) inspire some bloggers to identify the simple do’s and...
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7 Books Every Good Writer Should Read
“If you want to be a writer, you must do two things above all others: read a lot and write a lot.” -Stephen King To be a good writer is to be a good reader. I am amazed at the number of people I...
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Compete with a Goal: How Product Reviews Make Your Product Soar
Ahh, to show up on Google’s first search page, your product or service prominently displayed, front and center, for all of the Internet to see. What a lovely thing, indeed. Everyone can find you;...
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Profiting from Patriotism: Marketing the American Flag
This week marks the celebration of Flag Day as proclaimed by President Woodrow Wilson in 1916, and Americans have spent these almost 100 years debating whether or not the flag should be used in...
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5 Tips for Using Hashtags to Promote Your Business
As more and more businesses establish their presence on social media, it becomes harder and harder to stand out from the crowd and make your message heard. One way to connect with users in your...
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How Niche Related Do Websites Need To Be For A Successful Guest Post?
Guest posting has become a strong strategy in a number of different industries. SEOs and link builders use it to gain back links, bloggers use it to spread their name across the web and to reach new...
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Smashing Magazine Launches Must-Read Download for Web Writers
Web writers seeking to improve their craft and strategy will appreciate the new eBook offerings from Smashing Magazine, which has just launched a new eBook bundle centered on mastering content and...
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Infographics: Online Marketing’s New Best Friend
A few months ago, everyone seemed to be talking about how content was the next big “boom” in online marketing. While content is a very important (and cost-effective!) way to reach a large audience of...
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Resist the Urge to Overcomplicate
In the world of marketing, many programs start out with a great, simple idea—but that idea ends up getting suffocated under many layers of complication. Has this happened to you? They say the hardest...
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