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5 Presentation Skills Learned from Mad Men
Credit: Businessman image from Bigstock Don Draper is the man that every man wants to be, and every woman wants to be with. Well, you can resolve at least one of those –in the boardroom, that is– by...
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15 Web Form Fails: CEO Marketing Tips
Web forms are the communication gateway between you and your customer. Effective web forms attract orders, leads, and inquiries; bad forms send business to your competitors. Avoid these web form fails...
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SEO Basics for 2013: Marketing Insights for the CEO
Because SEO is highly technical and rapidly changing, many firms have difficulty keeping their programs on track. The three most important questions firms grapple with: How much should we spend on...
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5 Ways to Build Team Morale … And Marketing
Like anything in life, you reap what you sow. At the very core of any business are the individual members. By investing thought and care into your employees, you will not only have a successful...
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5 Email Marketing Content Strategies
Email Marketing Tips for the CEO Email marketing is still very effective — but it must be done with imagination and focus on customer needs. If your monthly or weekly email is crammed with...
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3 Copywriting Tips for the CEO
For many firms, copywriting is either a bottleneck or a weak link, holding up projects or making a half-baked contribution to an otherwise solid marketing campaign. In some unfortunate cases,...
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A CEO’s Guide to Content Marketing
In the world of Internet marketing, content marketing is the hottest thing to come along in a long while. But the ideas behind content marketing and their significance haven’t percolated up to the...
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Straight North Expands South
Meet the newest members of the Straight North team. Last week we announced the acquisition of Ephricon Web Marketing, a highly regarded SEO firm headquartered in Charlotte, NC. (For details, click...
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Most Popular Straight North Blog Posts – Part 1
We put together our top 40 posts picked out by you, our readers. We are excited to present some of our most entertaining, popular and useful blog posts straight from The Straight North Blog. Below are...
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4 SEO Things Everybody Should Be Doing But Nobody Is
SEO Strategy Tips for the CEO Trying to keep pace with SEO developments can feel like running on a treadmill — no matter how fast you go, you never gain any ground. Nevertheless, there are things...
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How to Take the Confusion Out of Internet Marketing
Marketing Strategy Tips for the CEO SEO, PPC, email marketing, retargeting, social media, content marketing, video, mobile … Internet marketing presents so many options that companies often become...
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5 B2B Storytelling Tips – How to Write Case Studies
The latest rage in content marketing is storytelling, but this is old news for B2Bs, who have been using case studies since the beginning of time to establish credibility and directly influence...
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How to Choose the Best Search Marketing Partner for Your Business
Realizing you need to enlist help with your search marketing needs is one thing—but trying to select the right search marketing partner to assist you with those needs is another. How do you know...
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Possible Is Different than Probable
(We are thrilled to announce that we will be regularly featuring articles from business expert, Carol Roth – republished on the Straight North Blog!) I was speaking on a panel a few weeks back when I...
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Most Popular Straight North Blog Posts – Volume 2
We put together our top 40 posts picked out by you, our readers. We are excited to present some of our most entertaining, popular and useful blog posts straight from The Straight North Blog. Below are...
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Your RFP Is D.O.A.
(Note from the editor: This post by Josh Golden, Founder and CEO of Table XI, is a Straight North favorite. We thank Josh for allowing us to reprint it here.) R, F, and P. Three little letters that...
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5 Ways to Make Your Company Memorable
In a world filled with business Facebook pages and company blogs, is it even possible to find a way to stand out? What does it take to be a memorable brand in a sea of voices? Is it even possible? The...
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Unexpected Ways to Use Social Media to Grow Your Business
As more businesses and individuals use social media, it is more important than ever to hone your social media tactics so that you can stand out from the crowd. Here are a few unexpected ways that you...
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5 Ways to Find Topics for Your Business Blog
Coming up with fresh, interesting topics is one of the biggest challenges in business blogging. Here are five ways to keep the topic pipeline full. 1. Customer FAQs It’s hard to go wrong when you...
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Most Popular Straight North Blog Posts – Volume 3
We put together our top 40 posts picked out by you, our readers. We are excited to present some of our most entertaining, popular and useful blog posts straight from The Straight North Blog. Below are...
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